ABOUT US
Follow your passion, and sucess will follow you
OUR MISSION
Our mission is simple — to redefine men’s shirts with style, comfort, and authenticity. We want every man to feel confident and comfortable in his own skin, whether he’s heading to an important meeting, a festive occasion, or just a casual outing.
OUR STORY
Latecido started with a belief: great fashion should be effortless yet elegant. Coming from the heart of Surat’s textile industry, we saw how premium fabrics and fine tailoring could transform everyday dressing. What began as a small idea soon grew into a brand trusted by men who value both style and substance. Today, we’re proud to dress thousands of customers across India, making premium shirts more accessible than ever.
OUR PHILOSOPHY
We believe in quality over quantity. Every shirt is made with care, combining classic designs with a modern twist, so you get outfits that are stylish today and timeless tomorrow. For us, fashion isn’t about trends that fade — it’s about creating pieces that stay relevant in your wardrobe season after season.
OUR CRAFTMANSHIP
Each Latecido shirt is crafted in Surat, the textile capital of the country. We use handpicked fabrics, precise tailoring, and attention to detail to ensure a perfect fit and premium finish. From boardroom formals to casual weekend wear, our shirts are designed to move with you and last for years.
At Latecido, we don’t see a shirt as just a piece of fabric stitched together — we see it as a statement of who you are. A well-made shirt has the power to carry you from boardroom meetings to evening gatherings with effortless style. For us, true fashion means blending timeless design, premium fabrics, and everyday comfort so that every man can feel confident, refined, and ready to take on the world.